Thursday, November 8, 2012

Farmers Insurance logo update

I kept the shield idea but made the shape out of the lettering for the company. I felt the shield made the company seem protective and kept it at the original color of the logo. The triangle above farmers is there to make it look like the original shield more but also is supposed to look like a home to show that farmers protects your home. I put the circle around it to mean that it insures/protects your entire life. Then i wraped their motto symbol of superior service around the logo.